Project's name

‍

Клиент

Mylondon

Услуги

Research
Strategy
Branding
Motion
Web UI/UX Design

Страна

London, GB

Год

2025

MyLondon is a beauty service marketplace that connects clients with available professionals nearby — in real time.

The Key Idea turn the chaos of booking into a simple, instant experience. Point of Difference. It’s not just an app — it’s a fast, vivid ecosystem that fuels growth for salons and freelancers alike.

The challenge was a complete rebranding — bold, memorable, and instantly recognizable among a sea of generic beauty platforms. We needed a visual identity that stands out like a flash: modern, energetic, and hard to forget.

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With a collection of nearly 10,000 works spanning continents, cultures, and centuries

With a collection of nearly 10,000 works spanning continents, cultures, and centuries—from Raphael and Picasso to self-taught Brazilian artists like Maria Auxiliadora and Agostinho Batista de Freitas—MASP brings together the icons you know and the voices you should. More than preserving history, the museum is redefining it: expanding the narrative, challenging conventions, and making space for a broader, more inclusive vision of art. In 2024, MASP was the second most searched art institution on Google, underscoring their significance in the global art world.But the museum had more growth on the horizon. With a historic expansion (the new Pietro Maria Bardi building) set to open in 2025, MASP needed an identity that could grow with them. Our solution is a design system that honors MASP’s legacy while looking firmly toward the future. The identity bridges the museum’s physical and digital experiences into one unified story, reinforcing the institution as a symbol of São Paulo — a brand that makespaulistanosproud to call MASP their own.

With a collection of nearly 10,000 works spanning continents, cultures, and centuries—from Raphael and Picasso to self-taught Brazilian artists

With a collection of nearly 10,000 works spanning continents, cultures, and centuries—from Raphael and Picasso to self-taught Brazilian artists. But the museum had more growth on the horizon. With a historic expansion (the new Pietro Maria Bardi building) set to open in 2025, MASP needed an identity that could grow with them.

With a collection of nearly 10,000 works spanning continents, cultures, and centuries—from Raphael and Picasso to self-taught Brazilian artists like Maria Auxiliadora and Agostinho Batista de Freitas—MASP brings together the icons you know and the voices you should. More than preserving history, the museum is redefining it: expanding the narrative, challenging conventions, and making space for a broader, more inclusive vision of art. In 2024, MASP was the second most searched art institution on Google, underscoring their significance in the global art world.

But the museum had more growth on the horizon. With a historic expansion (the new Pietro Maria Bardi building) set to open in 2025, MASP needed an identity that could grow with them. Our solution is a design system that honors MASP’s legacy while looking firmly toward the future. The identity bridges the museum’s physical and digital experiences into one unified story, reinforcing the institution as a symbol of São Paulo — a brand that makespaulistanosproud to call MASP their own.

UGC Stimulation

We designed merch and social media assets to be ultra-friendly and shareable — made to spark reposts and drive UGC within our community.

While the core UI wasn’t our main focus, we made light, thoughtful adaptations to ensure the branding carried through. Primary colors, key elements, and branded logic were subtly infused into the interface — so that product and brand felt like one.

Beyond digital, the brand comes alive in physical spaces. Branded banners and posters across the city carry the same voice as the app: bold, emotional, and clear — even when abstract. Every piece of communication is designed to be instantly understood, whether on a screen or a street.

C6 is a contemporary jewelry lab working at the intersection of art, design, and material research, focused on creating jewelry objects and art pieces using lab-grown diamonds as a core medium of expression. The project explores the transformation of carbon — the sixth element of the periodic table — into a controlled, engineered material that becomes the foundation for both aesthetic and conceptual work. Lab-grown diamonds are treated not as symbols of luxury, but as a material of the present era: precise, reproducible, technological, and open to reinterpretation.

The practice of C6 is rooted in art direction, contemporary design thinking, and experimental jewelry, where each object functions as part of a broader system of meaning. The brand operates within the fields of jewelry design, art objects, collectible design, and conceptual art, combining elements of minimalism, structural design, and architectural thinking. The antrevolt principle defines the approach: removing everything unnecessary and preserving only what is structurally and conceptually essential. Form is not decorative — it is the result of a process, a system, and a set of constraints.

Let’s break down your idea and turn it into a clear brand that actually works

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